Social Media Crunch

Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:


1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.

2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.

3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.

4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.

5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.

6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!

7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.

Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships.

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “events” where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here’s a seven step plan to really get going with networking for your business.

1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that’s what you need to do. If that’s not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

I’m not telling you not to join the Chamber. Just be clear about what you’d like to get out of this or any other group. If it’s to find prospective clients or referral sources, then you need to be networking where those resources can be found.

2. When you find a group or two, join and go to all the meetings you can. Don’t go just once or twice expecting things to happen and then if they don’t quit. Building mutually beneficial, win-win relationships will take some time.

The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses.

Know, like, and trust generally only happens over time. Being regular and persistent will pay off.

3. Get involved - be visible. Do as much as you can to make yourself more visible within the organization. Volunteer to help with meetings, be on committees, or become a leader or board member.

Being involved does a couple of things for you and your business. First, you’ll get more opportunities to establish connections and get to know some of the contacts you’ve made even better. Secondly, the higher the visibility you have in the group, the less you’ll have to work to make new connections. Instead, as new people come into the group, they will likely seek you out because they view you as a leader within the organization.

4. Keep your circles of contacts informed. Don’t just assume that running in to someone once a month (or even once a week) will cause them to start doing business with you or sending it your way. You need to let them know what’s going on when you’re not at that particular group in order to inform and educate them.

Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesn’t this just make sense?

5. Work at GIVING referrals and sharing valuable information. That’s right, you need to be willing to GIVE before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them?

You may initially think you don’t have much of value to share with others (besides your business and what you provide). Part of the key to getting good at giving is to not make assumptions. For example, don’t assume that some basic resource (e.g., a web site) that you’re aware of is familiar to someone you might be talking to just because they are the “expert” in that field. Be willing to ask if they know about the resource and ready to share if they don’t.

Want to get better at actually giving referrals? Here’s a simple question to ask someone you’re connecting with. “How am I going to know when I meet a really good prospect for you?”

Just the fact that you are willing to explore giving will elevate your know, like and trust factor.

6. Focus on Quality, not Quantity, Quantity, Quantity. It’s not necessarily about the number of connections you make, but about the quality of the ones you do make. Are they mutually beneficial, win-win relationships?

Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to know the other person(s) and what’s important to them. But, you also need to be clear and actively thinking about what information or resources you want and need.

Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts.

7. Be persistent, but be patient. The goal of a networking event shouldn’t necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to get the relationships developed and nurtured.

Don’t approach networking as a scary proposition or a necessary evil for being in business. Take the pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector you’ll eventually be ready to reap what you sow.

Network Marketing is an excellent way for the "average Joe or Jane" to make an extra income. This business concept has been around for decades, and it will not disappear any time soon. The reason for its popularity is simple... It Works! It does however, require lots of work and most importantly, dedication and persistance to get the job done. The best part is, once you are able to set up a solid network, your business becomes MUCH less time intensive. Almost like going on "autopilot". The key is to get there as fast as possible.

Here are just a couple of tips I have found to be helpful in maximizing your Network Marketing Business:

1. Use your products regularly. This is Number 1 for a reason, this is the most ignored part of ANY network marketing business. How do you expect your business to succeed if you will not even use your own products? It does seem silly to even have to bring this up, but there are many who are not using their own products, and wonder why they are not making any money. Make a commitment to use your products for a year, and see where your business goes.

2. Educate yourself constantly. This is very important! You must rid yourself of negative ideas, sometimes referred to as "stinkin thinkin". This can be done in a variety of ways. I recommend reading at least 15 minutes a day, but try to shoot for 30. Business and self-help books are a great way to start. Don't forget your Multi-level magazines, as they are full of tips and advice. Lastly, listen to cassette tapes on multi-level tips from top earners in your business.

3. Spend as much time as possible with your upline. Your upline should have only one goal in mind, To Help You Succeed! They are a vast source of knowledge and information. Mingle with top distributors in your group, or other groups, and ask how they made it. Most everyone should be more than happy to provide you with excellent tips and advice.

4. Present your products and marketing plan personally to at least one person daily. Remember above when I said you are going to have to work, well here it is. Now here is the key, the prospects to whom you present your plan, do not have to be yours personally. Show the plan for your downline, and not only will you create "security" by placing members in your downlines' downline, it will also give you a boost in your personal income! I can guarantee if you were to follow this rule for 6 months, you would create a downline with enough width and depth to create an income to sustain you and your family for life.

5. Care for your downline. An entire book can be written on this topic. Usually, it's the little things that show you really care. Try to maintain regular contact, and always praise your distributor's accomplishments. You can even offer incentives for specific achievements, such as money, travel, recognition, or other rewards, to help motivate your group.

6. Duplicate yourself by making distributors independent of you. This will help to multiply your time, thus making you and your group more effective. Always lead by example. Never stop recruiting, training and retailing. Remember the KISS formula - "Keep It Simple, Sweety" I know, I know, I changed the last word, but it maintains the meaning. This can be done my conducting simple, brief, yet dramatic presentations, and teaching your downline to do the same.

7. Create a large customer base. This is another largely ignored, yet very important, piece of your network marketing business. Many try so hard to build a huge downline, that they forget how much profit they could also make by selling their products to retail customers. Some people will just not want to become part of your downline, no matter how great a product/system you may have. This does not mean they will not be personally interested in your product. Try to make everyone your customer. Once you earn their trust, they will come to you more, and perhaps even join your downline later. Always "leave the door open", as people's needs do change.

8. Focus on your customers needs. You must give customers more than they expect, and always satisfy your customers complaints immediately. Try to listen 80% of the time, and talk only 20%. As stated above, your customers can be a huge source of future referrals and/or business. You must earn and maintain their trust. Once you have their trust, you can always ask for referrals, which leads to even more business and a larger downline.

9. Set daily, weekly, monthly, and yearly goals - and Write Them Down! You may have heard the expression, "How do you eat an elephant? One bite at a time." Breaking up a larger goal into smaller easily attainable goals, is the key to success. You cannot just jump to the end, you have to make progress everyday. Writing them down is another largely ignored, important tip to help you succeed. A goal is just a "passing thought", or "wish" until you put it in writing. That is when it becomes concrete and real. It is also a great idea to keep a business journal of your daily activities, as it will help you to become more productive and time-conscious.

10. Get Out There And Do It Now! All of the knowledge in the world is useless and unprofitable, until you put the most important ingredient of them all in place. This "secret" ingredient should come as no surprise at all, but this is the #1 reason for failure at anything in life. It is ACTION! Remember, knowledge is useless without action.


Following these steps will almost give you immediate results. Thank you for reading this, and I truly hope this has provided you with valuable information to help you and your business grow and succeed.

Reading over the press release for the new “Antenna Meter” application for RIM’s BlackBerry devices, I’ll admit that I was bored. Okay, so it’s exactly what it says it is: an antenna meter. But aha! The two companies behind the app, Xtreme Labs and Fixmo, know how to pitch it. It’s not an antenna meter, it’s a “death grip” meter. Immediately, I’m much more interested.

As you’re undoubtedly aware by now, “death grip” is the term given to smartphone signal loss when a phone is held in your hand a certain way (that covers the antenna). Notably, this has been an issue with the iPhone 4. But Apple called a press conference a week ago to basically say that the problem isn’t unique to their device. And in fact, they showed that it affects other devices by rivals as well. One of those was a BlackBerry device. And RIM was not too pleased about that.

But other than issue a stern statement citing RIM as a “global leader in antenna design” (and potentially taking down videos showing the death grip) we haven’t seen much out of them to prove how good their antennas actually are. That’s what this app intends to do. While the release doesn’t mention “death grip” specifically, it’s clear what this is aimed at. Fixmo’s co-founder Rick Segal cites the “noise and unfair implications leveled at Research In Motion” as the basis for this app.

The pitch to me was more straightforward, “We also have a feature that encourages you to try out different ‘death grips’ on the BlackBerry to see resulting fluctuations in antenna signal strength.”

Something tells me we won’t be seeing an app like this in Apple’s App Store anytime soon. But if you want to try it out for BlackBerry, you can go here on your BlackBerry web browser.

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Disney and social gaming startup Playdom are in “very” late stage acquisition discussions, we’ve heard from, oh, about seven independent sources, including sources close to Playdom, over the last several days. Internally the two parties have referred to the deal as “Project Platinum” based on due diligence documents we’ve reviewed.

Some sources have said the deal is signed and in the closing process. Others say it hasn’t been signed yet and could still unravel.

Disney is already an investor in Playdom – last month we reported that Disney’s Steamboat Ventures participated in a new injection of $33 million into the company. Playdom has raised a total of $76 million, and the most recent valuation of the company was around $345 million.

We’ve heard a wide range of speculation on the price Disney is paying for Playdom but haven’t confirmed anything yet. It’s probably safe to assume it’s a multiple of that $345 million valuation, though. Zynga, Playdom’s much larger competitor, has likely been valued at more than $2 billion in recent financings.

Does the deal make sense for Disney? There are a number of arguments that it does. Disney is weak in the social space, and despite making investments in MMOs, such a the acquisition of Club Penguin in 2007, digital revenues continue to make up a tiny percentage of overall revenue.

Disney has exceptional brands, from characters to movies, that can benefit from having social games being built around them. Social games generate revenue, sometimes lots of it, and it’s also free marketing. Expect to see social games around movies being released in advance in the future.

Earlier this month Disney acquired Tapulous.

CrunchBase InformationPlaydomThe Walt Disney CompanyInformation provided by CrunchBaseTipNext PostPrevious PostAdvertisementActively Discussed PostsMicrosoft's Record Q4 Earnings Keeps Revenue Ahead Of Apple... Barely
132 commentsZuckerberg Makes It Official: Facebook Hits 500 Million Members
109 commentsWow, iPads Almost Outsold Macs Last Quarter. And It Was The Most Macs Ever Sold
94 commentsApple Obliterates Q3 Earnings Estimates On Best Mac Sales Ever And Huge iPad Numbers
87 commentsNokia's Q2: 111

As you may have noticed, Twitter has had some reliability issues over the past few months. Part of this was related to the World Cup, part of it is because they just continue to grow at a fast pace — 300,000 new accounts are created a day now. It has gotten to the point where Twitter needs their own warehouse for tweet storage. So they’re building one, in Salt Lake City.

While it undoubtedly won’t be as large as Apple’s forthcoming billion-dollar data center in North Carolina, Twitter says they have been working on a “custom-built” one that will be opening later this year.

“Having dedicated data centers will give us more capacity to accommodate this growth in users and activity on Twitter,” Twitter’s Jean-Paul Cozzatti writes on the Engineering Blog today.

“Twitter will have full control over network and systems configuration, with a much larger footprint in a building designed specifically around our unique power and cooling needs. The data center will house a mixed-vendor environment for servers running open source OS and applications,” he continues.

Up until now, Twitter was using data centers built by NTT America in the Bay Area. “We’ll continue to work with NTT America to operate our current footprint. This is our first custom-built data center,” a Twitter representative tells us.

This move follows Facebook announcing its own data center back in January. That center is in Oregon, where many other companies have data centers as well — including Amazon and Google. The reason? Cheap power, a good climate (read: cooler), and tax incentives for companies to build these centers there. I’ve asked Twitter if similar reasons are behind the decision to build in Utah.

Twitter appears to be on a massive PR offensive to explain to users why they keep going down (or keep shutting off certain features — like the ability to sign-up). Twitter has a post on its main blog about this, and another post by Cozzatti that goes into the issues in detail. The basic gist: on Monday, one of Twitter main user databases got stuck in a query and the system got locked down. They had to force-restart the database server — a process which took over 12 hours. Now perhaps you see why they need more control over their systems.

“We frequently compare the tasks of scaling, maintaining, and tweaking Twitter to building a rocket in mid-flight,” Cozzatti writes.

In this week’s episode of Too Long; Didn’t Watch, we talk to Maureen Orth. An award winning journalist, Special Correspondent for Vanity Fair Magazine, former correspondent for NBC and author of two best-selling books, Orth’s career as a journalist spans four decades. Her passion though is education, specifically as founder of the Marina Orth Foundation which promotes advanced learning in technology and English at The Marina Orth School in Medellin, Colombia.

The school was the first in Colombia to participate in One Laptop per Child, a program that Orth credits with making a real difference to children studying in a region that was, until recently, better known for cartel kingpin Pablo Escobar. Joining us by Skype from Washington DC, Orth explains the benefits of One Laptop Per Child, responds to Valley-based critics of the program …and appeals for the Robert Scobles of the world to donate just a few of their many laptops to a thoughly worthwhile cause.

(Exciting Note! TL;DW is now available via RSS/iTunes Podcast: