Social Media Crunch

As business owners or managers we often find it difficult, even in the best of situations to get out and seek new business. You've probably thought that if you could just find a way to squeeze that into your day without spending more time away from your family or working weekends, you'd be all set, right? Guess what? You can and all that it's going to take is a little preparation.

1. Keep a box of business cards in your car. That way, you can always keep a stack of cards in your wallet or business card holder.

• The next time you go out to eat, leave a card on the table when you leave.


• Drop a business card in each bill you mail out.,/li>
  
• When you're at the book store, slip your card into some of the books related to your industry. Be sure to put them near the middle of the book so they don't fall out when someone is casually flipping through.


• Place a card rack full of your business cards on the counter of your dry cleaner. Most of them are more than happy to help out a good customer.


• Give each friend a stack of your business cards to hand out.

2. Make a goal of meeting at least one new person each day. If you overhear someone mention your industry or a hobby of yours, make a point to introduce yourself. Start a conversation while you're waiting in line at the bank or the Office Depot. You may never see or even talk to these people again, but chances are good that you will.

3. Never eat alone. You have to eat and so does everyone else, so why not use that time to catch up with friends and associates? There are a few benefits for both of you here.

• You can keep in touch with people without taking a lot of time out of your work day.


• By interacting with people that you enjoy being in the company of, your stress levels will go down.


• Your name stays at the front of their minds - great for referrals!

4. Network in one non-work related organization. It can be anything - a baseball team, a church or charity, a community group - pretty much anything. The idea is to have the ability to network without the usual competition that you would face in a Chamber of Commerce or other business related organization. If you don't currently participate in something that's not related to work you should seriously consider it. It will help you create a balance between your work and your personal life while opening up a channel for new business.

Owning your own business of any type is going to require some amount of networking. Networking is a method of building awareness of your business, among people who may be likely at one time or another to use your products, your services or to refer someone else to your business. Networking is all about getting to know other people, and locally your best bet in finding additional network contacts is going to be with other business owners.



You can find many types of networking opportunities around you. Every club and every association that you belong too is going to be a part of your network. From there, every person you come into contact with and every person you talk with is going to be part of your network.



Make a lasting impression

You can make a lasting impression on the people that you meet by talking about what you know best, and by talking about topics that are vital to your business. If you are not sure about a topic that is being approached during a conversation, ask questions. This will show you are part of the conversation and that you still want to know more. Just listening is going to keep you out of the conversation and will not make a lasting impression of you on any one.



Make your voice known

Join local chambers of commerce; join local men and women’s associations. Join the local PTA, the sports boards, and join clubs that interest you. If you don’t find a club locally that does interest you, create one and build your local network from that point. The more people that you can put yourself into contact with is going to increase awareness of yourself, of your business and what you have to offer. Even if you are selling online, you have to be proud of what you are doing, and talk about it as often as possible to build a network of people that will call on you when they need your products or services.



Once you have built a good network it is important that you maintain and set goals for yourself. As you have set goals, you need to keep them. This means, that if you strive to meet one new person a week, or to make it a point to call one person you know each week that is not a current customer, you are going to increase your business. Think about this, for every five calls you make, and only one turns into a sale, that is one more sale than what you had. Increase exposure for your business, and use this for your personal success.

The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down – in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.

Let’s begin in the fall. At this time of the year we are working feverishly trying to procure new business because we realize that around the holidays things will slow down. As December draws near, some of us become preoccupied with things like parties and shopping and our attention turns from building our business. Others find it increasingly difficult to make contact as people begin long vacations.

Then the holidays pass. We put our marketing and networking efforts into high gear, going to several meetings a week, trying to get things cranked up again. The result is increased business and increased profits. Have you ever noticed that in the early part of February that things begin to pick up almost at a maddening pace? When this occurs, unless we are prepared for growth, we start to back off on our promotions as we scramble to complete the work that has been generated by our marketing efforts.

In effect, we stop networking. We lose contact with those we have been making and asking for referrals, and they begin to feel as if we are not interested in them any longer. When this happens, they may look for someone else to refer when that target prospect comes along.

By early to mid summer, we are starting to crawl out from under the workload and we again look for opportunities. Unfortunately, the vacations have started again as children are released from school for the summer. Thus it is very difficult once again to find the contacts that were out there just before our business picked up again late last winter.

By mid August, school is back in session and people are coming back out into the networking world again. Of course we are seeing some of the same people that were there before, but there are also a lot of new faces as well. Because we had slacked off from our promotion efforts, we were not there to greet the new faces as they started their new business. So the people who have a balanced networking and marketing strategy are there to greet them.

These are the people who have businesses that seem to be growing. They have a marketing and networking plan that is consistent year round. When many businesses are experiencing that new business rush in the spring, these business owners are ready to absorb the new business with new employees or temporary help. They realize that to maintain growth means to be ready for any upswing in the economy that could propel their business to the next level.

So how do we accomplish this? First plan for growth. Have a system ready for when you have more business than you can handle so that there is help you can call. This is managed by building relationships with temp agencies, headhunters, and placement firms. Hire people on a contractor basis if necessary. This saves money on benefits and salaries when thing are a bit slower. It also reduces the amount of paperwork when it comes to payroll processing and taxes.

Next, develop a plan for networking that is manageable. Set a goal for the amount of meetings that you would attend when business is just OK and stick to it when business gets better. Attend functions year round, even during the holiday seasons.

Plan vacations when necessary, but don’t assume that everyone is going on vacation simply because it is summer. Most people have to accommodate the schedules of others and entire companies usually do not go on vacation at the same time. Notice that larger corporations always have staff on hand to do business while an employee is on vacation. Also take note that large corporations do not stop promoting just because it is the month of July or December. They are consistent year round.

The lesson here is that, if you want to grow into a large company, take a look at what large companies do. Emulate them if they are successful and you may be able to duplicate their success. You must be constantly marketing, networking and promoting to ensure consistent business year round. If you decide to slack off now because business is good, I guarantee that when autumn comes you will be working twice as hard to get things going again. If, on the other hand, you keep on consistently marketing the way you did when times were slow, you should be able to experience the growth of both your company and your bank account during the entire year.

Have you ever had someone get right up in your face when they are talking to you? So close in fact that a letter "S' results in an unwanted shower? Often when we are out networking, we find ourselves in a loud environment as people try to talk louder to be heard over people trying to talk louder to be heard. This results in a roar that makes regular conversation difficult.

The temptation in this atmosphere is to get very close to another person so they can hear you and you them. This can result in being too close to another person sometimes making them very uncomfortable. This discomfort is heightened when we have been consuming alcohol and the person we are talking to have not.

Each of us has our own comfort zone boundary. This is a space around us that when another person enters we begin to feel uncomfortable. A good way to relate to this is to remember if you have ever had an argument where someone got right up in your face and possibly even pointed their finger very near to it. Remember how that made you feel? In most cases it makes a person feel more angry.

In a networking environment it is important to maintain a distance from a person that you are talking to. This distance should be almost an arms length. Most peoples comfort boundary is about the length of their arm. If you find yourself getting very close to someone in conversation, imagine if you raised your arm and that is the distance that you should be from the other person. If they move closer to you in the course of conversation, it is acceptable to them to be closer. If it is acceptable to you then continue with the conversation at that distance.

You can sometimes tell if you are standing too close to someone if they seem to be moving back while you are talking to them. If they appear to be getting further away from you, do not move to be closer to them. They will stop when they reach the distance that they are comfortable with. If they turn and walk away of course it is time to find someone else to talk to.

To be most effective in your attempts to build relationships with others, it is most important to keep these things in mind. Remember that it makes no difference what you say to a person if they are not engaged in the conversation. Good observance of boundaries can give you the edge you need to make networking work.

Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If you have, I am about to tell you why you should not worry about it. Like the obnoxious song "Don't Worry - Be Happy" from years ago, I want to share with you the reason why being careful about what we say works against us in the networking environment.

Our goal in business networking should be to establish new relationships and through the process of follow-up develop them over time. As with any relationship, being honest plays a very important role in that development.

When we meet someone for the first time, we want to make a good impression. Often we put on our "party face" so that we do. This can often cause us problems that we do not expect. One problem is that when we try to appear to be something that we really do not feel inside of us, we often have a fear that we are going to be "discovered". This fear causes us to feel uncomfortable about the situation and though we may be smiling, we are really cringing inside.

Most people worry that if they just be who they are, that no one can accept them. I argue that if we do not just be ourselves, sooner or later who we really are will slip out and then we will have to deal with the consequences of being discovered. This then leads to a feeling of distrust between people.

Have you ever been in a relationship with a person of the opposite sex where you did not tell them something important early on and later had to reveal it or even worse it was revealed by accident? It leads for difficult times after that and a lot of shuffling and apologizing.

In my opinion, it is better to risk being who I am up front. To let people know exactly how I feel. People, for the most part, have a forgiving nature. They actually want to forgive. If you make a mistake and say something that can be potentially embarrassing, you can always apologize for it and be forgiven. But if you say something that is not necessarily true and are discovered later, your credibility may be permanently damaged.

If you go into a networking environment prepared to be relaxed and genuine, you will find that it is a lot more fun to be there. If you have a plan of action to really get to know people, you will be much more productive in a shorter amount of time. People will feel comfortable talking to you and you to them. In an environment of truth, more people will want to do business with you and to be around you.

Authentic enthusiasm is contagious. You will always appear to be more attractive when you are excited about what you are doing. When you are not worried about making mistakes, you will appear to be happier. Being happy about the situation will help you to smile more, and the smiling face is a natural human attractor.

So next time you attend a networking function, just be yourself. Your results will improve and you will feel better when you leave to go home. Over time, the difference will be measurable in more ways than just your income. You will find that you have more friends than you had ever imagined possible. When it comes time for the referral, your friend will remember you because friends really do refer friends.

AdvancedNetworX, Inc., a network integration services company, announces a new business headquartered in Morrisville, NC focused on the delivery of advanced technology solutions to clients across North Carolina and into Virginia and South Carolina.



The President of AdvancedNetworX, Deborah Shaw, and the Vice President of Professional Services, Robert Roesch, rounded up the talented team, which includes four senior level engineers (all Cisco Certified Internetworking Experts or CCIEs), two sales professionals, and two operations professionals. “Our goal is to provide our clients with the senior level consulting and assistance they expect from larger Cisco partners, but with the agility and complete devotion to their satisfaction that comes from working with a smaller partner,” says Shaw.



“The talent of the engineering team that we have constructed is second to none for companies like ours in North Carolina,” says Roesch. “We intend to focus our business on a targeted set of high-level technologies and to provide services in those areas.”



The focus of AdvancedNetworX will be primarily around Advanced Technologies, including Routing and Switching, Unified Communications, Security, and Wireless. They will be working with clients across all verticals and sizes.



At AdvancedNetworX, your business IS our business. We work closely with you to determine the technology solution that best matches your needs. We then design, implement and support that solution, striving all the while to exceed your expectations.



Because the quality of your business depends on the quality of your network, security and voice services, count on AdvancedNetworX to be an extension of your team. We have the knowledge and experience to keep your company's network services at 100%.





For more information about AdvancedNetworX, Inc., visit their website at www.AdvancedNetworX.com

Effective business networking is the bringing together of like minded individuals who, through relationship building, become walking, talking advertisements for one another.

Keep in mind that networking is about being bona fide, building trust, and seeing how your relationship can genuinely help others.
1. Always figure out before you even walk into a room, what your specific goals are in attending each networking meeting. This helps you to pick groups or associations that will help you get what you are looking for.

2. Ask open-ended questions during your networking conversations, questions that ask who, what, where, when, and how. Try to avoid questions that require a simple yes or no response. By using this line of questioning you can open us the discussion and show listeners that you are interested.

3. Become a walking resource centre. When you become known as a strong resource, others remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you at their "top of mind".

4. Make sure you have your "elevator speech" prepared and know it like the back of your hand. An elevator speech is the commonly known as the response you would give in the amount of time it would take to reach the tenth floor in an elevator. Always rehearse your spiel and be genuine, so that you don't sound automated when you relay it to someone who asks what you do.

5. Always know what is going on in current affairs, if you don't feel comfortable just rolling into a spiel when you first meet someone, have a back up topic to break the ice until you do.

6. Never just throw your business card at someone the minute you meet them, you must get to know the person and their business as well as explaining your business before you even contemplate a business card exchange. Some people will find you rude, pushy and unprofessional which will in turn reflect badly on your business.

7. Always phone or email your new contacts and let them know that you enjoyed meeting them. If possible mention things that you discussed on a more personal note (i.e. I hope you enjoyed that movie you were going to see that night.) people will come to know you as someone who listens, remembers them and they will form a trust with you.

8. The most important thing to remember is to follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor their trust and your referrals will grow exponentially.

Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:


1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.

2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.

3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.

4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.

5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.

6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!

7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.

Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships.

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “events” where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here’s a seven step plan to really get going with networking for your business.

1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that’s what you need to do. If that’s not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

I’m not telling you not to join the Chamber. Just be clear about what you’d like to get out of this or any other group. If it’s to find prospective clients or referral sources, then you need to be networking where those resources can be found.

2. When you find a group or two, join and go to all the meetings you can. Don’t go just once or twice expecting things to happen and then if they don’t quit. Building mutually beneficial, win-win relationships will take some time.

The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses.

Know, like, and trust generally only happens over time. Being regular and persistent will pay off.

3. Get involved - be visible. Do as much as you can to make yourself more visible within the organization. Volunteer to help with meetings, be on committees, or become a leader or board member.

Being involved does a couple of things for you and your business. First, you’ll get more opportunities to establish connections and get to know some of the contacts you’ve made even better. Secondly, the higher the visibility you have in the group, the less you’ll have to work to make new connections. Instead, as new people come into the group, they will likely seek you out because they view you as a leader within the organization.

4. Keep your circles of contacts informed. Don’t just assume that running in to someone once a month (or even once a week) will cause them to start doing business with you or sending it your way. You need to let them know what’s going on when you’re not at that particular group in order to inform and educate them.

Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesn’t this just make sense?

5. Work at GIVING referrals and sharing valuable information. That’s right, you need to be willing to GIVE before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them?

You may initially think you don’t have much of value to share with others (besides your business and what you provide). Part of the key to getting good at giving is to not make assumptions. For example, don’t assume that some basic resource (e.g., a web site) that you’re aware of is familiar to someone you might be talking to just because they are the “expert” in that field. Be willing to ask if they know about the resource and ready to share if they don’t.

Want to get better at actually giving referrals? Here’s a simple question to ask someone you’re connecting with. “How am I going to know when I meet a really good prospect for you?”

Just the fact that you are willing to explore giving will elevate your know, like and trust factor.

6. Focus on Quality, not Quantity, Quantity, Quantity. It’s not necessarily about the number of connections you make, but about the quality of the ones you do make. Are they mutually beneficial, win-win relationships?

Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to know the other person(s) and what’s important to them. But, you also need to be clear and actively thinking about what information or resources you want and need.

Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts.

7. Be persistent, but be patient. The goal of a networking event shouldn’t necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to get the relationships developed and nurtured.

Don’t approach networking as a scary proposition or a necessary evil for being in business. Take the pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector you’ll eventually be ready to reap what you sow.

Network Marketing is an excellent way for the "average Joe or Jane" to make an extra income. This business concept has been around for decades, and it will not disappear any time soon. The reason for its popularity is simple... It Works! It does however, require lots of work and most importantly, dedication and persistance to get the job done. The best part is, once you are able to set up a solid network, your business becomes MUCH less time intensive. Almost like going on "autopilot". The key is to get there as fast as possible.

Here are just a couple of tips I have found to be helpful in maximizing your Network Marketing Business:

1. Use your products regularly. This is Number 1 for a reason, this is the most ignored part of ANY network marketing business. How do you expect your business to succeed if you will not even use your own products? It does seem silly to even have to bring this up, but there are many who are not using their own products, and wonder why they are not making any money. Make a commitment to use your products for a year, and see where your business goes.

2. Educate yourself constantly. This is very important! You must rid yourself of negative ideas, sometimes referred to as "stinkin thinkin". This can be done in a variety of ways. I recommend reading at least 15 minutes a day, but try to shoot for 30. Business and self-help books are a great way to start. Don't forget your Multi-level magazines, as they are full of tips and advice. Lastly, listen to cassette tapes on multi-level tips from top earners in your business.

3. Spend as much time as possible with your upline. Your upline should have only one goal in mind, To Help You Succeed! They are a vast source of knowledge and information. Mingle with top distributors in your group, or other groups, and ask how they made it. Most everyone should be more than happy to provide you with excellent tips and advice.

4. Present your products and marketing plan personally to at least one person daily. Remember above when I said you are going to have to work, well here it is. Now here is the key, the prospects to whom you present your plan, do not have to be yours personally. Show the plan for your downline, and not only will you create "security" by placing members in your downlines' downline, it will also give you a boost in your personal income! I can guarantee if you were to follow this rule for 6 months, you would create a downline with enough width and depth to create an income to sustain you and your family for life.

5. Care for your downline. An entire book can be written on this topic. Usually, it's the little things that show you really care. Try to maintain regular contact, and always praise your distributor's accomplishments. You can even offer incentives for specific achievements, such as money, travel, recognition, or other rewards, to help motivate your group.

6. Duplicate yourself by making distributors independent of you. This will help to multiply your time, thus making you and your group more effective. Always lead by example. Never stop recruiting, training and retailing. Remember the KISS formula - "Keep It Simple, Sweety" I know, I know, I changed the last word, but it maintains the meaning. This can be done my conducting simple, brief, yet dramatic presentations, and teaching your downline to do the same.

7. Create a large customer base. This is another largely ignored, yet very important, piece of your network marketing business. Many try so hard to build a huge downline, that they forget how much profit they could also make by selling their products to retail customers. Some people will just not want to become part of your downline, no matter how great a product/system you may have. This does not mean they will not be personally interested in your product. Try to make everyone your customer. Once you earn their trust, they will come to you more, and perhaps even join your downline later. Always "leave the door open", as people's needs do change.

8. Focus on your customers needs. You must give customers more than they expect, and always satisfy your customers complaints immediately. Try to listen 80% of the time, and talk only 20%. As stated above, your customers can be a huge source of future referrals and/or business. You must earn and maintain their trust. Once you have their trust, you can always ask for referrals, which leads to even more business and a larger downline.

9. Set daily, weekly, monthly, and yearly goals - and Write Them Down! You may have heard the expression, "How do you eat an elephant? One bite at a time." Breaking up a larger goal into smaller easily attainable goals, is the key to success. You cannot just jump to the end, you have to make progress everyday. Writing them down is another largely ignored, important tip to help you succeed. A goal is just a "passing thought", or "wish" until you put it in writing. That is when it becomes concrete and real. It is also a great idea to keep a business journal of your daily activities, as it will help you to become more productive and time-conscious.

10. Get Out There And Do It Now! All of the knowledge in the world is useless and unprofitable, until you put the most important ingredient of them all in place. This "secret" ingredient should come as no surprise at all, but this is the #1 reason for failure at anything in life. It is ACTION! Remember, knowledge is useless without action.


Following these steps will almost give you immediate results. Thank you for reading this, and I truly hope this has provided you with valuable information to help you and your business grow and succeed.

Reading over the press release for the new “Antenna Meter” application for RIM’s BlackBerry devices, I’ll admit that I was bored. Okay, so it’s exactly what it says it is: an antenna meter. But aha! The two companies behind the app, Xtreme Labs and Fixmo, know how to pitch it. It’s not an antenna meter, it’s a “death grip” meter. Immediately, I’m much more interested.

As you’re undoubtedly aware by now, “death grip” is the term given to smartphone signal loss when a phone is held in your hand a certain way (that covers the antenna). Notably, this has been an issue with the iPhone 4. But Apple called a press conference a week ago to basically say that the problem isn’t unique to their device. And in fact, they showed that it affects other devices by rivals as well. One of those was a BlackBerry device. And RIM was not too pleased about that.

But other than issue a stern statement citing RIM as a “global leader in antenna design” (and potentially taking down videos showing the death grip) we haven’t seen much out of them to prove how good their antennas actually are. That’s what this app intends to do. While the release doesn’t mention “death grip” specifically, it’s clear what this is aimed at. Fixmo’s co-founder Rick Segal cites the “noise and unfair implications leveled at Research In Motion” as the basis for this app.

The pitch to me was more straightforward, “We also have a feature that encourages you to try out different ‘death grips’ on the BlackBerry to see resulting fluctuations in antenna signal strength.”

Something tells me we won’t be seeing an app like this in Apple’s App Store anytime soon. But if you want to try it out for BlackBerry, you can go here on your BlackBerry web browser.

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Disney and social gaming startup Playdom are in “very” late stage acquisition discussions, we’ve heard from, oh, about seven independent sources, including sources close to Playdom, over the last several days. Internally the two parties have referred to the deal as “Project Platinum” based on due diligence documents we’ve reviewed.

Some sources have said the deal is signed and in the closing process. Others say it hasn’t been signed yet and could still unravel.

Disney is already an investor in Playdom – last month we reported that Disney’s Steamboat Ventures participated in a new injection of $33 million into the company. Playdom has raised a total of $76 million, and the most recent valuation of the company was around $345 million.

We’ve heard a wide range of speculation on the price Disney is paying for Playdom but haven’t confirmed anything yet. It’s probably safe to assume it’s a multiple of that $345 million valuation, though. Zynga, Playdom’s much larger competitor, has likely been valued at more than $2 billion in recent financings.

Does the deal make sense for Disney? There are a number of arguments that it does. Disney is weak in the social space, and despite making investments in MMOs, such a the acquisition of Club Penguin in 2007, digital revenues continue to make up a tiny percentage of overall revenue.

Disney has exceptional brands, from characters to movies, that can benefit from having social games being built around them. Social games generate revenue, sometimes lots of it, and it’s also free marketing. Expect to see social games around movies being released in advance in the future.

Earlier this month Disney acquired Tapulous.

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As you may have noticed, Twitter has had some reliability issues over the past few months. Part of this was related to the World Cup, part of it is because they just continue to grow at a fast pace — 300,000 new accounts are created a day now. It has gotten to the point where Twitter needs their own warehouse for tweet storage. So they’re building one, in Salt Lake City.

While it undoubtedly won’t be as large as Apple’s forthcoming billion-dollar data center in North Carolina, Twitter says they have been working on a “custom-built” one that will be opening later this year.

“Having dedicated data centers will give us more capacity to accommodate this growth in users and activity on Twitter,” Twitter’s Jean-Paul Cozzatti writes on the Engineering Blog today.

“Twitter will have full control over network and systems configuration, with a much larger footprint in a building designed specifically around our unique power and cooling needs. The data center will house a mixed-vendor environment for servers running open source OS and applications,” he continues.

Up until now, Twitter was using data centers built by NTT America in the Bay Area. “We’ll continue to work with NTT America to operate our current footprint. This is our first custom-built data center,” a Twitter representative tells us.

This move follows Facebook announcing its own data center back in January. That center is in Oregon, where many other companies have data centers as well — including Amazon and Google. The reason? Cheap power, a good climate (read: cooler), and tax incentives for companies to build these centers there. I’ve asked Twitter if similar reasons are behind the decision to build in Utah.

Twitter appears to be on a massive PR offensive to explain to users why they keep going down (or keep shutting off certain features — like the ability to sign-up). Twitter has a post on its main blog about this, and another post by Cozzatti that goes into the issues in detail. The basic gist: on Monday, one of Twitter main user databases got stuck in a query and the system got locked down. They had to force-restart the database server — a process which took over 12 hours. Now perhaps you see why they need more control over their systems.

“We frequently compare the tasks of scaling, maintaining, and tweaking Twitter to building a rocket in mid-flight,” Cozzatti writes.

In this week’s episode of Too Long; Didn’t Watch, we talk to Maureen Orth. An award winning journalist, Special Correspondent for Vanity Fair Magazine, former correspondent for NBC and author of two best-selling books, Orth’s career as a journalist spans four decades. Her passion though is education, specifically as founder of the Marina Orth Foundation which promotes advanced learning in technology and English at The Marina Orth School in Medellin, Colombia.

The school was the first in Colombia to participate in One Laptop per Child, a program that Orth credits with making a real difference to children studying in a region that was, until recently, better known for cartel kingpin Pablo Escobar. Joining us by Skype from Washington DC, Orth explains the benefits of One Laptop Per Child, responds to Valley-based critics of the program …and appeals for the Robert Scobles of the world to donate just a few of their many laptops to a thoughly worthwhile cause.

(Exciting Note! TL;DW is now available via RSS/iTunes Podcast:

Running a marathon is hard. I should know, I’ve never even considered running one. But a lot of people do. And a lot of people like the idea of going to watch others run marathons. I have no idea why, but they do — I’ve seen it on TV. Anyway, if you have any interest in tracking a marathon, Skyhook Wireless has a pretty cool way of doing it.

The San Francisco Marathon is this coming Sunday. To coincide with it, Skyhook Wireless has set up a new “Skyhook Experience” to track the event. On their page, you’ll be able to see geotagged tweets, Flickr photos, and Foursquare check-ins all around the event in realtime. You’ll also be able to go back in time (with a slider) to watch all of the aforementioned data evolve.

The idea is similar to the Vicarious.ly site SimpleGeo set up for SXSW. Like SimpleGeo, Skyhook is doing this to showcase their data. On the map you can not only see (and click on) individual data points, but you can see heat maps of particularly hot areas of geo data.

“On Race Day Sunday you’ll see hotspots activity – an actual application of geodata to a live event. And with the social context on top of location, we show a unique kind of view to what’s actually happening on the ground,” Skyhook’s VP of Marketing, Kate Imbach says.

She notes that they also did something similar for Country Music Festival in Nashville in June. “Turns out they love the crap out of their Keith Urban — the activity went off the charts the second he took the stage,” she humorously remarks. You can see that data here.

These data showcases do offer up a kind of neat visual way to follow events remotely. And this one saves you the hassle of running 26 miles.

Betable, where users can literally place a bet on anything and have their friends bet with them, has secured a $3 million first time funding led by Atomico, the venture fund set up by former Skype founders Niklas Zennström and Janus Friis. Former Skype chief strategy officer Geoffrey Prentice joins the board. It’s an unusual move for a VC house to back what is in effect a gambling site, but Betable is presumably in the ‘social’ space sufficiently enough for Atomico to feel comfortable with the investment.

While the site is built almost entirely in the US, the CEO and founder Christopher Griffin based and launched the company in the UK where gambling laws are more more conducive to gaming sites than the US. It will compete to some extent with another UK-based social betting site founded by Americans, Smarkets, but where the latter is more for regular gamblers, Betable is designed to be a more casual “Twitter for Betting”. Griffin hopes the site will attract the normal bets made between office workers or between university students (betters have to be over 18).

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7.2 billion for the second quarter, an outlook it had revised last month, but it didn’t fall below said range.

The company expects the same range for net sales for Devices & Services for the third quarter as well. We should note that at constant currency, group net sales would have decreased 4% year-on-year rather than increase.

With total mobile device volumes of Devices & Services at 111.1 million units, Nokia’s preliminary estimated mobile device market share was 33% in the second quarter 2010, down from an estimated 35% in the second quarter 2009 and unchanged from an estimated 33% in Q1 2010.

Nokia converged mobile device (smartphone and mobile computer) volumes came in at 24 million units, a bit more than a quarter of total devices volume, up 42% year-on-year and 12% sequentially.

To end, here’s Kallasvuo’s quote, straight from the release (links ours):

“Despite facing continuing competitive challenges, we ended the second quarter with several reasons to be optimistic about our future. For one, the global handset market has continued to grow at a healthy pace, led by some of the less mature markets where Nokia is strong. We are also encouraged by the solid second quarter performance of our Mobile Phones business, helped by an improving line-up of affordable models.

In smartphones, we continue to renew our portfolio. We believe that the Nokia N8, the first of our Symbian

In the first quarter of the year, The New York Times Company announced upbeat earnings results, reporting a profit and growing digital advertising sales, albeit after significantly scaling down costs last year.

Earlier this morning, the media company released earnings for the second quarter, and things aren’t looking terrible for them – but not stellar either.

The company’s Q2 profit declined 18 percent to $32 million, compared to the same period a year earlier, when it recorded a $37.7 million tax benefit and net income of $39 million. On an operating basis, profit more than doubled, increasing from $23.5 million to $60.8 million.

Total revenues increased 1.2 percent to $589.6 million in Q2 2010 compared with the second quarter of 2009, essentially reversing the first quarter 2010 decline of 3 percent.

Digital advertising revenue grew 21 percent, while the decline of print advertising revenue slowed down to 6 percent, leaving the company’s overall advertising revenue roughly flat. Online advertising thus continues to make up 26 percent of the NYT’s overall advertising revenue – this was already the case last quarter.

The company’s Internet businesses include NYTimes.com, About.com, Boston.com and other Web sites. The media company intends to start charging for some of its content next year.

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Fotolia‘s Animoto-like slideshow generation plateform, Flixtime, has just announced the launch of its pro version with some spicy new features, including the voiceover capabilities that everybody has been waiting for and image transition editing for full creative control. With a $149 annual pro subscription, users can generate unlimited, full-length HD slideshows for commercial use that are free of any Flixtime branding. Hot.

It’ll be interesting to see what users think of Flixtime in comparison to Animoto’s pro version, which currently goes for $39 per month or $249 per year.

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RockYou, one of the largest developers of social games and applications, this morning announced that it has inked a long-term deal with Facebook.

Under the terms of the agreement, RockYou will be making Facebook Credits the exclusive virtual currency in its games and apps for the next five years.

As is standard for developers on Facebook, RockYou will receive 70 percent of the revenue from Facebook Credits, while Facebook will keep the remaining 30 percent.

This marks another coup for Facebook, which has been aggressively trying to push third-party developers and publishers to use its virtual currency in their platform applications as of late.

As Inside Network’s Eric Eldon pointed out recently, Facebook had so far convinced only CrowdStar and LOLapps to use Facebook Credits exclusively as the direct payment method, with rivals like Zynga participating but continuing to use alternatives.

Zynga and Facebook most recently sparred over Facebook’s Credits initiative, which was introduced last April. Zynga was of course trying to negotiate to lower Facebook’s cut and in these earlier negotiations, things got pretty heated.

Going back to today’s announcement, RockYou and Facebook separately announced that they teamed up earlier this year for the former’s advertiser-sponsored “Deal of the Day” program, which rewards people with Facebook Credits when they interact with in-game advertising. More than 1 million people completed the Deal of the Day with Facebook Credits in the first four days after it launched in April, the companies said in a joint statement.

To date, RockYou claims it has issued over 5 million Facebook Credits in its “Zoo World” game alone, using both direct pay and advertiser-sponsored solutions.

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“What we’re doing is accretive to the ecosystem, it’s driving more people to check-in and it’s creating a real incentive layer, a real value…for a mainstream user,” he says. “The number of check-ins happening at our partner properties is dramatically higher versus before Topguest existed, I think we’ve seen something like a 400% increase of geo-location check-ins at Standard Hotels since our program launched about four weeks ago versus the previous four weeks… Users are inviting like two friends on average to join Topguest, something like 70% of the people who visit the site join.”

While there does seem to be a tight correlation between a Topguest partnership and increased check-ins, the site will need to expand rapidly in the coming months in order to add significant value for their hotel partners. Currently, there are 10,000 members.

In addition, there is always the concern that a primary check-in service, like Foursquare, or another player like Facebook will try to enter their market and directly compete with Topguest for those lucrative travel rewards partnerships. While Lewis has not ruled out the possibility, he believes Topguest is more of an ally to check-in services because it encourages consumer usage. Topguest, he says, also has an advantage because it is a neutral party and can accept check-ins from so many different platforms.

That may sound like PR fluff but there’s some evidence that he’s not alone in his thinking. In June, they raised a seed round of $350,000 with Conway, Founders Fund, Keith Rabois, Jeff Clavier, Kal Vepuri and Joe Lonsdale, co-founder of Palantir. Thus, Topguest shares an investor with Foursquare, SV Angel’s Ron Conway, and an investor with Gowalla, Peter Thiel’s Founders Fund. Topguest is not profitable yet, but it’s on the brink of raising another round. According to reports, Topguest is currently on track to raise over one million with their Series A round, which will reportedly include many of the same investors (and will close by the end of this summer).

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If you have an iPhone 4, you’ve probably had this problem: you really want to use FaceTime, but there are simply not a lot of opportunities to use it. Sure, one problem is that both parties need an iPhone 4 currently. But perhaps even more annoying is that you have no way of knowing which of your friends with iPhone 4s are actually connected to WiFi so they can use FaceTime. That’s where a new app, FacePlant, comes in.

FacePlant is a third-party application that shows you which of your friends is available to have FaceTime calls with you. The app integrates with your contact list on your iPhone so you simply load it up and it will display which of your friends both have iPhone 4 and are connect to WiFi to make FaceTime calls. It’s an idea that’s so obvious that it’s hard to believe Apple didn’t think of this.

Obviously, there’s one big catch to this: both you and your friends have to have FacePlant installed and running. Luckily, FacePlant takes full advantage of iOS 4 to be able to run in the background. So you can open it and forget about it. If a friend wants to FaceTime with you, you’ll simply be pinged just as you normally would for a FaceTime call.

With the app you can also record and leave video messages for other FacePlant users (perfect if they’re not on WiFi, for example). Given that the team behind this app is also the team behind the short video messaging service, 12seconds, this functionality shouldn’t be too surprising.

And yes, there’s a privacy mode which you can enter if you don’t want to be bothered at certain times with FaceTime requests.

Again, this idea seems so obvious that it’s a little hard to fathom that Apple didn’t think of this. And I wouldn’t be surprised if they do eventually do some kind of status indicator along these lines. But for now, FacePlant is the way to go — assuming Apple approves it, of course.

Founder Sol Lipman says the app is currently in the review process, but doesn’t expect any issues to get in the way of its approval. If it does get approved, you can be sure Apple is going to want to promote this one to tout FaceTime even more than they already have.

The app will be a free download in the App Store. Lipman says the plan to make money will come farther down the road with some premium features that users will be able to purchase.

Below, watch a video I shot with Lipman talking about the app.

Qualcomm aren’t happy with their Mobile TV unit, FLO TV. The unit has cost them a whole heap of money to set up (in spectrum and hardware costs), and it’s proving difficult to build a brand and get the chipsets into devices. So, during their earnings call today, Qualcomm CEO Paul Jacobs said that they have begun discussions with other companies regarding “alternatives” for the business.

This likely means that they want to sell the unit off to a company that either a) thinks they can build the brand and get the service running on enough devices to turn a profit, or b) wants the spectrum that would come with the deal for other purposes.

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